Monday, September 12, 2011

Why Is Angry Birds So Damn Popular?‎

PHIL STAR:

If you still don’t know what Angry Birds is all about, then by all means do NOT install it on your phone, tablet and computer unless you’re ready to give up hours of your life to this purely addicting video game about birds perfecting their physics-based demolition job against the pigs that stole their precious eggs.

The game is really simple in many ways yet very engaging and could be tricky. The game’s current 200 million plus fans worldwide who have collectively downloaded Angry Birds 300 million times on their devices know exactly that collapsing one pigs’ fortress is not enough. They MUST all go down.

And so it goes that Angry Birds, created by Finnish gaming company Rovio Mobile, has been for sometime now holding the record for being the most downloaded iOS game ever and the number one paid app on iTunes in nearly 70 countries, including the Philippines. It is also the most popular game on Nokia’s Ovi Store and a phenomenon in the Android world, too.

As its fan base grows, so does the game. A little over a week ago, Rovio added a fresh serving of 33 more levels to Angry Birds Seasons, themed after the 3,000-year-old mid-Autumn Chinese Moon Festival. The new stages have the cocky pigs wearing straw hats and hiding behind paper fans against a nighttime Moon Festival background. Hidden in the 33 stages among pagodas, rabbits and lanterns are eight “mooncakes” that will unlock a bonus stage when found.

With the Mooncake Festival edition, fans now get to play seven different Angry Birds Seasons, which include Trick or Treat, Season’s Greedings, Hogs and Kisses, Go Green, Get Lucky, Easter Eggs, and Summer Pignic. Along with the Mooncake Festival release, Rovio also unleashed the game’s baddest bird, the Mighty Eagle, for all seven Seasons as a one-time in-app purchase for $0.99. With the Mighty Eagle, available to players once every hour, skipping a level, unlocking new ones and advancing in the game is as simple as tapping on the eagle’s icon. It’s like a cheat, really, but the Mighty Eagle brings new additional high scores and achievements also.

Industry watchers see the launch of the Moon Festival episode for Angry Birds Seasons as part of Rovio’s expansion plans in China. But the enterprising Chinese are way ahead when it comes to capitalizing on Angry Birds’ stardom. A quick search online reveals a Chinese amusement park already providing an Angry Birds attraction using plush Angry Birds toys, inflatable pig balloons and giant slings. And guess who were so quick to manufacture those Angry Birds plastic toys now being sold at local bazaars around the country?

Today one will find Angry Birds characters emblazoned on just about anything from shirts, hats, bags, shoes, school supplies, nail art, and food. Yes, food.

CONTINUE READING FROM ORIGINAL [SOURCE] 
Information Courtesy of Phil Star / Alma Buelva

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