MALAYA:
Real estate practitioner Rose Basa is lighting up the horizon of the entertainment publishing industry with hand on heart and ever glamorously.
In October, Basa’s company PREF Media in partnership with Mega Publications is launching Star Profiles, a glossy magazine that features GMA-7’s biggest celebrities in their glamour shots. The talents of GMA Artist Center (GMAAC) take center stage in this endeavor.
Star Profiles also features GMA’s most credible news anchors, big stars like Cesar Montano, Manny Pacquiao, Jolina Magdangal, Janno Gibbs, Charice Pempengco, Arnel Pineda, Lani Misalucha, "Bubble Gang" cast, "Pepito Manaloto" cast, GMA corporate heads, and show business’s celebrity production stalwarts Freddie Santos and Francis Libiran, among many others. They will be seen in clothes created by the country’s top designers as captured by Edge of Light’s Xander Angeles in different concept shoots.
But what truly sets apart Star Profiles from other showbiz magazines is its advocacy: Every magazine sold will allot a certain percentage to Called to Rescue, a non-profit organization taking up action against child trafficking. The same organization where GMAAC has pledged its unequivocal support recently, hand in hand with its mission that is dedicated in prevention through education and training of youth of all ages and their parents, to the child until he/she has experienced healing and to be dedicated at continuing in every aspect of awareness.
"I learned about Called to Rescue from Ida [Henares, GMAAC Head]," said Rose. "And when I did, it broke my heart and I knew I needed to do something."
According to reports, a Filipino child is trafficked every 12 minutes that’s why Rose felt that widespread public awareness is needed more than ever to help lower, if not altogether eradicate the staggering incidence.
And what better way to achieve that than by wielding star power? Rose said that every time the magazine is promoted, the stars will talk about Called to Rescue. There will also be an advertisement to be directed by Jun de Leon and shown in theaters that will delve on the mission and goings-on of the organization.
Interestingly, Star Profiles will not have just one cover layout. Rose said that each of the top GMA artists will be featured on the cover for certain number of copies. This almost makes the magazine a collector’s item and one that’s expected to sell well, which in turn, can only benefit Called to Rescue all the more.
CONTINUE READING FROM ORIGINAL [SOURCE]
Information Courtesy of Malaya
If You Like This Kapuso Post, Click Here To Subscribe Via Email
