GMA NEWS:
If corruption is to be eliminated in the private sector, executives need to take charge in espousing business integrity and accountability, business executives said Wednesday.
During the 1st Integrity Summit organized by the private sector, business leaders shared the best practices they employ in their respective firms to uphold ethical conduct within their organization.
“The top executives of GMA Network took the initiative to implement [ethical practices] within the company," shared Mike Enriquez, senior vice-president for radio of GMA Network Inc., in his speech.
Enriquez said that the company's board strongly advocates accountability, transparency and integrity, from which the News and Public Affairs division of the network modeled its public service thrust.
Accountability, transparency
“Our CEO Atty. Felipe Gozon is not treated as an emperor or a king. He is accountable to the board. And we are obligated by our bosses to walk the talk," Enriquez added.
As part of its desire to promote integrity within the network, the company was the first TV network to create and publish its own ethics manual, place suggestion boxes all over the facility, regularly update its shareholders on its financial performance, and create a programming committee which constantly evaluates program proposals, Enriquez said.
The veteran newsman said that efforts to promote and practice integrity have paid dividends for the company, especially in terms of increasing its bottom line. “The more people believe [in] us, the more they perceive us to have integrity, the more they watch our programs," he said
The challenge, Enriquez added, is to promote the same level of integrity across the business sector. “Trustworthiness is the essence of a good broadcast entity, but it is also the essence of good business," he said. “Having a universally accepted standard [on integrity] is a must for the business community."
Private sector Integrity Pledge
The Integrity Summit is an effort by the Makati Business Club and the European Chamber of Commerce of the Philippines, which seeks to stamp out corruption, not only in government but in the private sector as well, in line with President Benigno Aquino III's thrust toward eliminating corruption in government.
Currently, about 700 companies from across all industries have signed the Integrity Pledge, along with 13 Cabinet secretaries which include Budget Secretary Florencio Abad, Finance Secretary Cesar Purisima, Justice Secretary Leila de Lima and Transportation Secretary Manuel Roxas II, among others.
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Information Courtesy of GMA News / JM TUAZON / BC/VS
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