BY SUN STAR:
Broadcast giant GMA Network said it posted solid margins on national television ratings in the last week of July, citing data from Nielsen TV Audience Measurement.
According to full July household data in Nielsen’s National Urban Television Audience Measurement (Nutam), GMA posted a total day average audience share of 34.2 points, 2.8 points ahead of ABS-CBN’s 31.4; and 18.8 points higher than TV5’s 15.4.
Based on an estimated five viewers per household, the gaps translate to almost 500,000 more viewers from all over the country who favored GMA over ABS-CBN; and 3.5 million viewers who watched GMA instead of TV5.
Nielsen translates one rating point in Nutam to 90,890 households and 421,530 viewers.
In Urban Luzon, one rating point equals 69,700 households and 320,350 individuals; while in Mega Manila, one rating point is equivalent to 52,470 households and 239,070 individuals.
The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local networks, namely TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients.
On the other hand, ABS-CBN, the only major local TV network reportedly subscribing to Kantar Media, formerly known as TNS.
In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 880 homes as compared to Kantar Media’s 770 homes.
Nationwide, Nielsen has a total sample size of 2,005 homes compared to the lower sample size of 1,370 utilized by Kantar Media. (Virgil Lopez/Sunnex)
Information Courtesy of Sun Star
http://www.sunstar.com.ph/breaking-news/2011/08/11/gma-network-maintains-ratings-lead-172355
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